Privacy policy

Last updated: June 10, 2026

Data Controller

AptlyWorn (operating as aptlyworn.com) is the data controller for personal information collected through aptlyworn.com. Contact us at info@aptlyworn.com or at our physical address: 1308 Plum Tree Trail, Hoover, AL 35226, United States.

Information We Collect

At AptlyWorn, we collect information to provide better services to our customers:

  • Automatically: browser type, IP address, time zone, cookies, pages viewed, search terms.
  • When you purchase: name, billing address, shipping address, payment information, email, phone number.
  • When you contact us: message content and any attachments (photos, etc.).

How AptlyWorn Uses Your Information

We use your information to:

  • Process and fulfill your orders.
  • Communicate order status and respond to support inquiries.
  • Prevent fraud and secure transactions.
  • Analyze site performance to improve your shopping experience.

Data Retention Period

AptlyWorn retains your personal information only for as long as necessary to fulfill the purposes for which it was collected:

  • Processing and fulfilling your orders.
  • Providing customer support.
  • Complying with legal and tax obligations.

Specifically:

  • Order information (name, address, purchase history): Retained for 7 years to comply with US tax and accounting requirements.
  • Customer support records (emails, chat logs): Retained for 2 years from the date of last contact.
  • Analytics data (browsing behavior, cookies): Retained for 14 months (Google Analytics standard retention).
  • Payment information: Not stored on our servers. Payment details are processed and retained by our payment processors according to their own retention policies.

Your Data Deletion Rights

If you request deletion of your personal information, AptlyWorn will process your request within 30 days. Please note that we may retain certain information as required or permitted by law, for example:

  • To comply with tax and accounting obligations (which may require retaining order information for up to 7 years).
  • For fraud prevention purposes.
  • To resolve disputes or enforce our agreements.

Who AptlyWorn Shares Your Information With

AptlyWorn shares personal information only with trusted service providers necessary to fulfill your orders and host our store:

  • Payment Processors: Secure, PCI-DSS compliant financial institutions and gateways, including Shopify Payments and Stripe, to safely process your transactions without storing your raw card data on our servers.
  • Shipping Carriers: USPS, UPS, and FedEx to print delivery labels and manage transit.
  • Analytics & Advertising: Google Analytics, Google Ads, and Meta (Facebook) Pixel to measure ad performance and show relevant offers.

AptlyWorn does NOT sell, rent, or trade your personal information to third parties.

Cookies and Tracking Technologies

Our website uses cookies to remember your preferences, analyze site traffic, and personalize ads. You can disable cookies through your browser settings, but some site features may not function properly.

Google Consent Mode v2

AptlyWorn has implemented Google Consent Mode v2 to manage consent for Google tags. Google's tags are dynamically adjusted based on your consent preferences for "ad_storage" and "analytics_storage" cookies.

Your CCPA Rights (California Residents)

California residents have the right to know what personal information AptlyWorn has collected, request deletion of your information, and opt out of the "sale" of your information. AptlyWorn does not sell your information. To exercise your rights, email info@aptlyworn.com with "California Privacy Request" in the subject line.

Digital Accessibility

AptlyWorn is committed to digital accessibility. If you have difficulty using our website, please contact us at info@aptlyworn.com.

Contact Information

Email: info@aptlyworn.com
Phone: +1 (205) 240-2971
Address: 1308 Plum Tree Trail, Hoover, AL 35226, United States
Service Hours: Monday – Friday, 9:00 AM – 5:00 PM (CT)